Since 1994 Starting Grid, Inc. has positioned itself to be an unparalleled global institutional leader of diversity motorsport programming with its clear vision, and astute sense of awareness, to stimulate the motorsports industry worldwide.

Starting Grid, Inc. and the African Renaissance and Diaspora Network (ARDN) are tasked with, on behalf of the United Nations, promoting the UN General Assembly’s proclaimed International Decade For People Of African Descent, 2015 Р2024, as well as amplify all 17 of the United Nations Sustainable Development Goals through the convening power of art, sport and culture.